Why is Good UI Design the Prime need for a business website?

If you ever found yourself on some website where you get pretty confused about what they are offering to you or getting some difficulty navigating through the pages, what will you do in response? It’s simple, you will leave the site and jump on another site for a better experience.

The bad user interface can be the downfall of your business and If you rely on the internet for your business then it gets crucial to ensure you are up to speed with your competition.

According to a research, a well designed user interface can increase the site’s conversion rates by around 200%; however, interactive user experience can yield 400% conversion rates, which is overwhelming, Hence when the brands understand the metric they tend to adopt it faster.

A lot of companies don’t understand how important UI is for their business websites and we are here to make sure that you do understand how important it is to have a well-designed UI for your business website.

UI Design is one reason that your site will begin to see a rush in your traffic. It attracts users and keeps them there. It is what makes people recommend your site to others and become loyal clients.

Even the small changes in your UI design can impact your website in a major way. How your button looks in design also decides whether the user will click on it or not. It should be your top priority when people visit your site they should get the best user experience. When users have a decent experience on your site, the conversion rates will get higher and they will in general recommend more people regarding it. This implies that you will get more chances to increase your sales and considerably higher chances to develop your customer base. At the point when people get an awful experience on your site, the odds of your product or company being rejected increases.

Basically, UI Design is important for your business because without it you will probably just make cold pitches. People make snap decisions and they would rather wait for 30 seconds to load a well-designed website than meddling around on a difficult one. If your client base finds your site excessively complicated, confusing, or hard to use/explore then an amazing product can also fail. We can say that User Interface Design is important because it can make or break your client base.

To make things simpler, here are some master tips for developing a great User Interface on the website:

1. Simple Design

Fancy designs and multiple interfaces might look tempting, but it can be confusing for the users. But when you stick to the simple design, your target audience can see what your products or services you are offering to them clearly. Fancy designs can probably cover your underlying purpose. Using simple design is a great method to expand your User Interface Design.

2. The power of good visuals

Never underestimate the power of good visuals like amazing images and unique typography. This can be a game-changer also. Great images and typography will definitely leave an impression of your site in users’ minds.

3. Effectively Insert physical components

Physical parts of a UI design like buttons/icons help to grab the attention of the user and naturally make the urge to tap on them. Using these kinds of components will provoke users to click on the Call to actions button as they unconsciously bring out the child in us.

4. Communication is the key

When something goes right, or wrong, the user should have the option to tell. Make sure that your site communicates effectively with your users. You can include default options, pre-filled forms and more. Consider what you would need if you visited your site. Furthermore, ensure that things are worded clearly in a way that everyone can understand. Keep it short and sweet and stick to your point.

5. Make space for your cell phones

Since the screen proportions of mobiles and desktop are different, it is better if you design separate versions of your site. Even Google’s most recent updates strongly suggest the mobile-first strategy, as it also affects SEO.

UI or UX, our purpose is to offer the best suitable, appropriate for conversion website interfaces. At the same time we work on creating the value based sites which are technically powerful and visually appealing. To know more about our works or portfolio, write to us. You can also request a proposal here.